Burger King vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Burger King vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Burger King The Counter
Investment 333100 - 3398600 711133 - 1939750
Franchise Fee 0
Royalty Fee 4.50% 6%
Advertising Fee 4% 2%
Year Founded 1954 2003
Year Franchised 1961 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Burger King The Counter
Experience Industry experience General business experience Marketing skills

Financing Options

  Burger King The Counter
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Burger King The Counter
Training Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time. On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing Co-op advertising, National media, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  Burger King The Counter
US Expansion
Canada Expansion 0
International Expansion Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Burger King
The Counter
Franchise Fee
Burger King
The Counter
Royalty Fee
Burger King 4.50%
The Counter 6%
Advertising Fee
Burger King 4%
The Counter 2%
Year Founded
Burger King 1954
The Counter 2003
Year Franchised
Burger King 1961
The Counter 2005
Term Of Agreement
Burger King 20 years
The Counter
Renewal Fee
Burger King $50K
The Counter


Business Experience Requirements

Experience
Burger King Industry experience General business experience Marketing skills
The Counter

Financing Options

 
Franchise Fees
Burger King No
The Counter No
Start-up Costs
Burger King
The Counter
Equipment
Burger King}
The Counter
Inventory
Burger King
The Counter
Receivables
Burger King
The Counter
Payroll
Burger King
The Counter

Training & Support

Training
Burger King Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Support
Burger King Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing
Burger King Co-op advertising, National media, Regional advertising
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Burger King
The Counter Absentee Ownership Allowed

Expansion Plans

US Expansion
Burger King
The Counter
Canada Expansion
Burger King
The Counter 0
International Expansion
Burger King Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,
The Counter