Burger King vs Smashburger Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Burger King vs Smashburger including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Burger King Smashburger
Investment 333100 - 3398600 743130 - 1404535
Franchise Fee 0
Royalty Fee 4.50% 5 - 6%
Advertising Fee 4% 2%
Year Founded 1954 2007
Year Franchised 1961 2008
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Burger King Smashburger
Experience Industry experience General business experience Marketing skills Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

  Burger King Smashburger
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Burger King Smashburger
Training Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing Co-op advertising, National media, Regional advertising
Operations

Expansion Plans

  Burger King Smashburger
US Expansion
Canada Expansion
International Expansion Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Burger King
Smashburger
Franchise Fee
Burger King
Smashburger
Royalty Fee
Burger King 4.50%
Smashburger 5 - 6%
Advertising Fee
Burger King 4%
Smashburger 2%
Year Founded
Burger King 1954
Smashburger 2007
Year Franchised
Burger King 1961
Smashburger 2008
Term Of Agreement
Burger King 20 years
Smashburger
Renewal Fee
Burger King $50K
Smashburger none


Business Experience Requirements

Experience
Burger King Industry experience General business experience Marketing skills
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

 
Franchise Fees
Burger King No
Smashburger No
Start-up Costs
Burger King
Smashburger
Equipment
Burger King}
Smashburger
Inventory
Burger King
Smashburger
Receivables
Burger King
Smashburger
Payroll
Burger King
Smashburger

Training & Support

Training
Burger King Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Smashburger
Support
Burger King Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing
Burger King Co-op advertising, National media, Regional advertising
Smashburger
Operations
Burger King
Smashburger

Expansion Plans

US Expansion
Burger King
Smashburger
Canada Expansion
Burger King
Smashburger
International Expansion
Burger King Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,
Smashburger