Bruster's Real Ice Cream vs U-Swirl Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs U-Swirl including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream U-Swirl
Investment 229200 - 1315000 360000 - 466000
Franchise Fee 0
Royalty Fee 5% 4%
Advertising Fee 3% 2%Nat'l + 1%Local
Year Founded 1989 0
Year Franchised 1993 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream U-Swirl
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Bruster's Real Ice Cream U-Swirl
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Bruster's Real Ice Cream U-Swirl
Training On-The-Job Training: 68 hours Classroom Training: 12 hours
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Bruster's Real Ice Cream U-Swirl
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
U-Swirl
Franchise Fee
Bruster's Real Ice Cream
U-Swirl
Royalty Fee
Bruster's Real Ice Cream 5%
U-Swirl 4%
Advertising Fee
Bruster's Real Ice Cream 3%
U-Swirl 2%Nat'l + 1%Local
Year Founded
Bruster's Real Ice Cream 1989
U-Swirl 0
Year Franchised
Bruster's Real Ice Cream 1993
U-Swirl 0
Term Of Agreement
Bruster's Real Ice Cream 10 years
U-Swirl
Renewal Fee
Bruster's Real Ice Cream
U-Swirl


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
U-Swirl

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
U-Swirl No
Start-up Costs
Bruster's Real Ice Cream
U-Swirl
Equipment
Bruster's Real Ice Cream}
U-Swirl
Inventory
Bruster's Real Ice Cream
U-Swirl
Receivables
Bruster's Real Ice Cream
U-Swirl
Payroll
Bruster's Real Ice Cream
U-Swirl

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
U-Swirl
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
U-Swirl
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
U-Swirl
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
U-Swirl

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
U-Swirl
Canada Expansion
Bruster's Real Ice Cream
U-Swirl
International Expansion
Bruster's Real Ice Cream
U-Swirl