Bruster's Real Ice Cream vs sweetFrog Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Bruster's Real Ice Cream sweetFrog
Investment 229200 - 1315000 95600 - 477500
Franchise Fee 0
Royalty Fee 5% 5%
Advertising Fee 3% 1.50%
Year Founded 1989 2009
Year Franchised 1993 2012
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Bruster's Real Ice Cream sweetFrog
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options
  Bruster's Real Ice Cream sweetFrog
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Bruster's Real Ice Cream sweetFrog
Training On-The-Job Training: 68 hours Classroom Training: 12 hours On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).

Expansion Plans
  Bruster's Real Ice Cream sweetFrog
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia Nationwide,
Canada Expansion Nationwide,
International Expansion Worldwide,

Start-Up Costs and Fees Mobile
Investment
Bruster's Real Ice Cream
sweetFrog
Franchise Fee
Bruster's Real Ice Cream
sweetFrog
Royalty Fee
Bruster's Real Ice Cream 5%
sweetFrog 5%
Advertising Fee
Bruster's Real Ice Cream 3%
sweetFrog 1.50%
Year Founded
Bruster's Real Ice Cream 1989
sweetFrog 2009
Year Franchised
Bruster's Real Ice Cream 1993
sweetFrog 2012
Term Of Agreement
Bruster's Real Ice Cream 10 years
sweetFrog 10 years
Renewal Fee
Bruster's Real Ice Cream
sweetFrog


Business Experience Requirements
Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
sweetFrog

Financing Options
 
Franchise Fees
Bruster's Real Ice Cream No
sweetFrog No
Start-up Costs
Bruster's Real Ice Cream
sweetFrog
Equipment
Bruster's Real Ice Cream}
sweetFrog
Inventory
Bruster's Real Ice Cream
sweetFrog
Receivables
Bruster's Real Ice Cream
sweetFrog
Payroll
Bruster's Real Ice Cream
sweetFrog

Training & Support
Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
sweetFrog On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
sweetFrog Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
sweetFrog Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
sweetFrog 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).

Expansion Plans
US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
sweetFrog Nationwide,
Canada Expansion
Bruster's Real Ice Cream
sweetFrog Nationwide,
International Expansion
Bruster's Real Ice Cream
sweetFrog Worldwide,