Bruster's Real Ice Cream vs Sweet Nel's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Sweet Nel's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Sweet Nel's
Investment 229200 - 1315000 354000 - 539000
Franchise Fee 0 0
Royalty Fee 5% 5%
Advertising Fee 3% 2%
Year Founded 1989 2015
Year Franchised 1993 2015
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Sweet Nel's
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Bruster's Real Ice Cream Sweet Nel's
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruster's Real Ice Cream Sweet Nel's
Training On-The-Job Training: 68 hours Classroom Training: 12 hours 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations.
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis.
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 We do not allow multiple shop ownership at this time.

Expansion Plans

  Bruster's Real Ice Cream Sweet Nel's
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia Delaware, New Jersey, Pennsylvania
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Sweet Nel's
Franchise Fee
Bruster's Real Ice Cream
Sweet Nel's
Royalty Fee
Bruster's Real Ice Cream 5%
Sweet Nel's 5%
Advertising Fee
Bruster's Real Ice Cream 3%
Sweet Nel's 2%
Year Founded
Bruster's Real Ice Cream 1989
Sweet Nel's 2015
Year Franchised
Bruster's Real Ice Cream 1993
Sweet Nel's 2015
Term Of Agreement
Bruster's Real Ice Cream 10 years
Sweet Nel's
Renewal Fee
Bruster's Real Ice Cream
Sweet Nel's


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Sweet Nel's

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Sweet Nel's No
Start-up Costs
Bruster's Real Ice Cream
Sweet Nel's
Equipment
Bruster's Real Ice Cream}
Sweet Nel's
Inventory
Bruster's Real Ice Cream
Sweet Nel's
Receivables
Bruster's Real Ice Cream
Sweet Nel's
Payroll
Bruster's Real Ice Cream
Sweet Nel's

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Sweet Nel's 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees.
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Sweet Nel's A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations.
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Sweet Nel's We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis.
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Sweet Nel's We do not allow multiple shop ownership at this time.

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Sweet Nel's Delaware, New Jersey, Pennsylvania
Canada Expansion
Bruster's Real Ice Cream
Sweet Nel's
International Expansion
Bruster's Real Ice Cream
Sweet Nel's