Bruster's Real Ice Cream vs Rita's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Rita's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Rita's
Investment 229200 - 1315000 15100 - 435000
Franchise Fee 0 0
Royalty Fee 5% 6.50%
Advertising Fee 3% 3%
Year Founded 1989 1984
Year Franchised 1993 1989
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Rita's
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Bruster's Real Ice Cream Rita's
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruster's Real Ice Cream Rita's
Training On-The-Job Training: 68 hours Classroom Training: 12 hours 5 days at Cool University and 4 days on site
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Ad slicks, National media, Regional advertising
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time

Expansion Plans

  Bruster's Real Ice Cream Rita's
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Rita's
Franchise Fee
Bruster's Real Ice Cream
Rita's
Royalty Fee
Bruster's Real Ice Cream 5%
Rita's 6.50%
Advertising Fee
Bruster's Real Ice Cream 3%
Rita's 3%
Year Founded
Bruster's Real Ice Cream 1989
Rita's 1984
Year Franchised
Bruster's Real Ice Cream 1993
Rita's 1989
Term Of Agreement
Bruster's Real Ice Cream 10 years
Rita's 10 years
Renewal Fee
Bruster's Real Ice Cream
Rita's 50% of current franchise fee


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Rita's

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Rita's No
Start-up Costs
Bruster's Real Ice Cream
Rita's
Equipment
Bruster's Real Ice Cream}
Rita's
Inventory
Bruster's Real Ice Cream
Rita's
Receivables
Bruster's Real Ice Cream
Rita's
Payroll
Bruster's Real Ice Cream
Rita's

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Rita's 5 days at Cool University and 4 days on site
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Rita's Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Rita's Ad slicks, National media, Regional advertising
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Rita's 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Rita's Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia
Canada Expansion
Bruster's Real Ice Cream
Rita's
International Expansion
Bruster's Real Ice Cream
Rita's