Bruster's Real Ice Cream vs Planet Smoothie Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Planet Smoothie including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Planet Smoothie
Investment 229200 - 1315000 190150 - 358500
Franchise Fee 0
Royalty Fee 5% 5%
Advertising Fee 3% 2%
Year Founded 1989 1995
Year Franchised 1993 1995
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Planet Smoothie
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000.

Financing Options

  Bruster's Real Ice Cream Planet Smoothie
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Bruster's Real Ice Cream Planet Smoothie
Training On-The-Job Training: 68 hours Classroom Training: 12 hours Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Bruster's Real Ice Cream Planet Smoothie
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Planet Smoothie
Franchise Fee
Bruster's Real Ice Cream
Planet Smoothie
Royalty Fee
Bruster's Real Ice Cream 5%
Planet Smoothie 5%
Advertising Fee
Bruster's Real Ice Cream 3%
Planet Smoothie 2%
Year Founded
Bruster's Real Ice Cream 1989
Planet Smoothie 1995
Year Franchised
Bruster's Real Ice Cream 1993
Planet Smoothie 1995
Term Of Agreement
Bruster's Real Ice Cream 10 years
Planet Smoothie
Renewal Fee
Bruster's Real Ice Cream
Planet Smoothie


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Planet Smoothie A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000.

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Planet Smoothie No
Start-up Costs
Bruster's Real Ice Cream
Planet Smoothie
Equipment
Bruster's Real Ice Cream}
Planet Smoothie
Inventory
Bruster's Real Ice Cream
Planet Smoothie
Receivables
Bruster's Real Ice Cream
Planet Smoothie
Payroll
Bruster's Real Ice Cream
Planet Smoothie

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Planet Smoothie Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant.
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Planet Smoothie
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Planet Smoothie
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Planet Smoothie

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Planet Smoothie
Canada Expansion
Bruster's Real Ice Cream
Planet Smoothie 0
International Expansion
Bruster's Real Ice Cream
Planet Smoothie