Bruster's Real Ice Cream vs Maui Wowi Hawaiian Coffees & Smoothies Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Maui Wowi Hawaiian Coffees & Smoothies including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Maui Wowi Hawaiian Coffees & Smoothies
Investment 229200 - 1315000 31100 - 394000
Franchise Fee 0 0
Royalty Fee 5% 0
Advertising Fee 3%
Year Founded 1989 1983
Year Franchised 1993 1997
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Maui Wowi Hawaiian Coffees & Smoothies
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY General business experience Sales/marketing experience preferred

Financing Options

  Bruster's Real Ice Cream Maui Wowi Hawaiian Coffees & Smoothies
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruster's Real Ice Cream Maui Wowi Hawaiian Coffees & Smoothies
Training On-The-Job Training: 68 hours Classroom Training: 12 hours Full & continuous support
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, National media, Regional advertising
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

Expansion Plans

  Bruster's Real Ice Cream Maui Wowi Hawaiian Coffees & Smoothies
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies
Franchise Fee
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies
Royalty Fee
Bruster's Real Ice Cream 5%
Maui Wowi Hawaiian Coffees & Smoothies 0
Advertising Fee
Bruster's Real Ice Cream 3%
Maui Wowi Hawaiian Coffees & Smoothies
Year Founded
Bruster's Real Ice Cream 1989
Maui Wowi Hawaiian Coffees & Smoothies 1983
Year Franchised
Bruster's Real Ice Cream 1993
Maui Wowi Hawaiian Coffees & Smoothies 1997
Term Of Agreement
Bruster's Real Ice Cream 10 years
Maui Wowi Hawaiian Coffees & Smoothies 10 years
Renewal Fee
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies $5K


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Maui Wowi Hawaiian Coffees & Smoothies General business experience Sales/marketing experience preferred

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Maui Wowi Hawaiian Coffees & Smoothies No
Start-up Costs
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies
Equipment
Bruster's Real Ice Cream}
Maui Wowi Hawaiian Coffees & Smoothies
Inventory
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies
Receivables
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies
Payroll
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Maui Wowi Hawaiian Coffees & Smoothies Full & continuous support
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Maui Wowi Hawaiian Coffees & Smoothies Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Maui Wowi Hawaiian Coffees & Smoothies Co-op advertising, Ad slicks, National media, Regional advertising
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Maui Wowi Hawaiian Coffees & Smoothies 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Maui Wowi Hawaiian Coffees & Smoothies
Canada Expansion
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies
International Expansion
Bruster's Real Ice Cream
Maui Wowi Hawaiian Coffees & Smoothies