Bruster's Real Ice Cream vs Emerald City Smoothie Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Emerald City Smoothie including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Emerald City Smoothie
Investment 229200 - 1315000 75250 - 286900
Franchise Fee 0
Royalty Fee 5% 6%
Advertising Fee 3% 2%
Year Founded 1989 2005
Year Franchised 1993 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Emerald City Smoothie
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Bruster's Real Ice Cream Emerald City Smoothie
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Bruster's Real Ice Cream Emerald City Smoothie
Training On-The-Job Training: 68 hours Classroom Training: 12 hours
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform * Use of the Emerald City Smoothie brand and all existing and new marketing materials * Assistance with real estate brokers, site selection, lease negotiation and construction based on best practices learned from over 30 store openings * A turn-key system that includes all architectural design, equipment, shelving, graphics, and signage at a reasonable cost * Extensive ECS Experience training for you and one staff member on drink making, developing a customer community, business management and marketing * Grand opening planning and support * "It's my store" customer involvement program * Peer-to-peer problem and solution sharing with other franchise owners * New drink introductions based on successful pilot programs at other franchises * Web presence for easy store location and product and service pre-selection * Periodic, high-return marketing strategies for pilot testing and implementation * Greater buying power for smoothie and health products as a member of our buying cooperative * Periodic visits to assist with general operations, employee training and to help you fine-tune the ECS experience * Analysis of store sales and performance versus system- wide benchmarks
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Bruster's Real Ice Cream Emerald City Smoothie
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Emerald City Smoothie
Franchise Fee
Bruster's Real Ice Cream
Emerald City Smoothie
Royalty Fee
Bruster's Real Ice Cream 5%
Emerald City Smoothie 6%
Advertising Fee
Bruster's Real Ice Cream 3%
Emerald City Smoothie 2%
Year Founded
Bruster's Real Ice Cream 1989
Emerald City Smoothie 2005
Year Franchised
Bruster's Real Ice Cream 1993
Emerald City Smoothie 2005
Term Of Agreement
Bruster's Real Ice Cream 10 years
Emerald City Smoothie
Renewal Fee
Bruster's Real Ice Cream
Emerald City Smoothie


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Emerald City Smoothie

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Emerald City Smoothie No
Start-up Costs
Bruster's Real Ice Cream
Emerald City Smoothie
Equipment
Bruster's Real Ice Cream}
Emerald City Smoothie
Inventory
Bruster's Real Ice Cream
Emerald City Smoothie
Receivables
Bruster's Real Ice Cream
Emerald City Smoothie
Payroll
Bruster's Real Ice Cream
Emerald City Smoothie

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Emerald City Smoothie
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Emerald City Smoothie * Use of the Emerald City Smoothie brand and all existing and new marketing materials * Assistance with real estate brokers, site selection, lease negotiation and construction based on best practices learned from over 30 store openings * A turn-key system that includes all architectural design, equipment, shelving, graphics, and signage at a reasonable cost * Extensive ECS Experience training for you and one staff member on drink making, developing a customer community, business management and marketing * Grand opening planning and support * "It's my store" customer involvement program * Peer-to-peer problem and solution sharing with other franchise owners * New drink introductions based on successful pilot programs at other franchises * Web presence for easy store location and product and service pre-selection * Periodic, high-return marketing strategies for pilot testing and implementation * Greater buying power for smoothie and health products as a member of our buying cooperative * Periodic visits to assist with general operations, employee training and to help you fine-tune the ECS experience * Analysis of store sales and performance versus system- wide benchmarks
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Emerald City Smoothie
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Emerald City Smoothie

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Emerald City Smoothie
Canada Expansion
Bruster's Real Ice Cream
Emerald City Smoothie 0
International Expansion
Bruster's Real Ice Cream
Emerald City Smoothie