Bruegger's vs WOOPS! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruegger's WOOPS!
Investment 389600 - 591600 58875 - 390675
Franchise Fee
Royalty Fee 5% 4%
Advertising Fee
Year Founded 1983 2012
Year Franchised 1993 2015
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruegger's WOOPS!
Experience Industry experience While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

Financing Options

  Bruegger's WOOPS!
 
Franchise Fees No
Start-up Costs No
Equipment No Yes
Inventory No
Receivables No
Payroll No

Training & Support

  Bruegger's WOOPS!
Training On-The-Job Training: 240 hours
Support Grand opening, Field operations/evaluations Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Ad slicks, Regional advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

Expansion Plans

  Bruegger's WOOPS!
US Expansion Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia, Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruegger's
WOOPS!
Franchise Fee
Bruegger's
WOOPS!
Royalty Fee
Bruegger's 5%
WOOPS! 4%
Advertising Fee
Bruegger's
WOOPS!
Year Founded
Bruegger's 1983
WOOPS! 2012
Year Franchised
Bruegger's 1993
WOOPS! 2015
Term Of Agreement
Bruegger's 10 years
WOOPS!
Renewal Fee
Bruegger's 25% of then-current franchise fee
WOOPS!


Business Experience Requirements

Experience
Bruegger's Industry experience
WOOPS! While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

Financing Options

 
Franchise Fees
Bruegger's No
WOOPS! No
Start-up Costs
Bruegger's
WOOPS!
Equipment
Bruegger's}
WOOPS!
Inventory
Bruegger's
WOOPS!
Receivables
Bruegger's
WOOPS!
Payroll
Bruegger's
WOOPS!

Training & Support

Training
Bruegger's
WOOPS! On-The-Job Training: 240 hours
Support
Bruegger's Grand opening, Field operations/evaluations
WOOPS! Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing
Bruegger's Ad slicks, Regional advertising
WOOPS! Ad Templates Social media SEO Website development Email marketing Loyalty program/app
Operations
Bruegger's Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)
WOOPS!

Expansion Plans

US Expansion
Bruegger's Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia,
WOOPS! Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Bruegger's 0
WOOPS!
International Expansion
Bruegger's
WOOPS!