Bruegger's vs Mara's Cafe and Bakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Mara's Cafe and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Bruegger's Mara's Cafe and Bakery
Investment 389600 - 591600 0 - 0
Franchise Fee
Royalty Fee 5% 5%
Advertising Fee 2% local + 1% Nat'l
Year Founded 1983 1984
Year Franchised 1993 2004
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Bruegger's Mara's Cafe and Bakery
Experience Industry experience We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara's Caf & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
  Bruegger's Mara's Cafe and Bakery
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Bruegger's Mara's Cafe and Bakery
Training Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support Grand opening, Field operations/evaluations Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf properly.
Marketing Ad slicks, Regional advertising
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

Expansion Plans
  Bruegger's Mara's Cafe and Bakery
US Expansion Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia, Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
Bruegger's
Mara's Cafe and Bakery
Franchise Fee
Bruegger's
Mara's Cafe and Bakery
Royalty Fee
Bruegger's 5%
Mara's Cafe and Bakery 5%
Advertising Fee
Bruegger's
Mara's Cafe and Bakery 2% local + 1% Nat'l
Year Founded
Bruegger's 1983
Mara's Cafe and Bakery 1984
Year Franchised
Bruegger's 1993
Mara's Cafe and Bakery 2004
Term Of Agreement
Bruegger's 10 years
Mara's Cafe and Bakery 10 years
Renewal Fee
Bruegger's 25% of then-current franchise fee
Mara's Cafe and Bakery


Business Experience Requirements
Experience
Bruegger's Industry experience
Mara's Cafe and Bakery We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara's Caf & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
 
Franchise Fees
Bruegger's No
Mara's Cafe and Bakery No
Start-up Costs
Bruegger's
Mara's Cafe and Bakery
Equipment
Bruegger's}
Mara's Cafe and Bakery
Inventory
Bruegger's
Mara's Cafe and Bakery
Receivables
Bruegger's
Mara's Cafe and Bakery
Payroll
Bruegger's
Mara's Cafe and Bakery

Training & Support
Training
Bruegger's
Mara's Cafe and Bakery Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support
Bruegger's Grand opening, Field operations/evaluations
Mara's Cafe and Bakery Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf properly.
Marketing
Bruegger's Ad slicks, Regional advertising
Mara's Cafe and Bakery
Operations
Bruegger's Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)
Mara's Cafe and Bakery

Expansion Plans
US Expansion
Bruegger's Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia,
Mara's Cafe and Bakery Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Bruegger's 0
Mara's Cafe and Bakery
International Expansion
Bruegger's
Mara's Cafe and Bakery