Bruegger's vs Krispy Kreme Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Krispy Kreme including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruegger's Krispy Kreme
Investment 389600 - 591600 200500 - 4115000
Franchise Fee
Royalty Fee 5% 4.50%
Advertising Fee 1.50%
Year Founded 1983 1937
Year Franchised 1993 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruegger's Krispy Kreme
Experience Industry experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million.

Financing Options

  Bruegger's Krispy Kreme
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Bruegger's Krispy Kreme
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week)
Support Grand opening, Field operations/evaluations *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program
Marketing Ad slicks, Regional advertising
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

Expansion Plans

  Bruegger's Krispy Kreme
US Expansion Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruegger's
Krispy Kreme
Franchise Fee
Bruegger's
Krispy Kreme
Royalty Fee
Bruegger's 5%
Krispy Kreme 4.50%
Advertising Fee
Bruegger's
Krispy Kreme 1.50%
Year Founded
Bruegger's 1983
Krispy Kreme 1937
Year Franchised
Bruegger's 1993
Krispy Kreme 0
Term Of Agreement
Bruegger's 10 years
Krispy Kreme
Renewal Fee
Bruegger's 25% of then-current franchise fee
Krispy Kreme


Business Experience Requirements

Experience
Bruegger's Industry experience
Krispy Kreme *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million.

Financing Options

 
Franchise Fees
Bruegger's No
Krispy Kreme No
Start-up Costs
Bruegger's
Krispy Kreme
Equipment
Bruegger's}
Krispy Kreme
Inventory
Bruegger's
Krispy Kreme
Receivables
Bruegger's
Krispy Kreme
Payroll
Bruegger's
Krispy Kreme

Training & Support

Training
Bruegger's
Krispy Kreme *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week)
Support
Bruegger's Grand opening, Field operations/evaluations
Krispy Kreme *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program
Marketing
Bruegger's Ad slicks, Regional advertising
Krispy Kreme
Operations
Bruegger's Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)
Krispy Kreme

Expansion Plans

US Expansion
Bruegger's Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia,
Krispy Kreme
Canada Expansion
Bruegger's 0
Krispy Kreme
International Expansion
Bruegger's
Krispy Kreme