Bruegger's vs Insomnia Cookies Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Insomnia Cookies including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruegger's Insomnia Cookies
Investment 389600 - 591600 65600 - 111400
Franchise Fee
Royalty Fee 5% 6%
Advertising Fee
Year Founded 1983 2002
Year Franchised 1993 2006
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruegger's Insomnia Cookies
Experience Industry experience

Financing Options

  Bruegger's Insomnia Cookies
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruegger's Insomnia Cookies
Training
Support Grand opening, Field operations/evaluations
Marketing Ad slicks, Regional advertising
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

Expansion Plans

  Bruegger's Insomnia Cookies
US Expansion Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia, Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruegger's
Insomnia Cookies
Franchise Fee
Bruegger's
Insomnia Cookies
Royalty Fee
Bruegger's 5%
Insomnia Cookies 6%
Advertising Fee
Bruegger's
Insomnia Cookies
Year Founded
Bruegger's 1983
Insomnia Cookies 2002
Year Franchised
Bruegger's 1993
Insomnia Cookies 2006
Term Of Agreement
Bruegger's 10 years
Insomnia Cookies
Renewal Fee
Bruegger's 25% of then-current franchise fee
Insomnia Cookies


Business Experience Requirements

Experience
Bruegger's Industry experience
Insomnia Cookies

Financing Options

 
Franchise Fees
Bruegger's No
Insomnia Cookies No
Start-up Costs
Bruegger's
Insomnia Cookies
Equipment
Bruegger's}
Insomnia Cookies
Inventory
Bruegger's
Insomnia Cookies
Receivables
Bruegger's
Insomnia Cookies
Payroll
Bruegger's
Insomnia Cookies

Training & Support

Training
Bruegger's
Insomnia Cookies
Support
Bruegger's Grand opening, Field operations/evaluations
Insomnia Cookies
Marketing
Bruegger's Ad slicks, Regional advertising
Insomnia Cookies
Operations
Bruegger's Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)
Insomnia Cookies

Expansion Plans

US Expansion
Bruegger's Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia,
Insomnia Cookies Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Bruegger's 0
Insomnia Cookies
International Expansion
Bruegger's
Insomnia Cookies