Start-Up Costs and Fees |
||
| Bruegger's | COBS Bread | |
| Investment | 389600 - 591600 | 400000 - 750000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 7% |
| Advertising Fee | 3% | |
| Year Founded | 1983 | 2003 |
| Year Franchised | 1993 | 2006 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Bruegger's | COBS Bread | |
| Experience | Industry experience | |
Financing Options |
||
| Bruegger's | COBS Bread | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Bruegger's | COBS Bread | |
| Training | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. | |
| Support | Grand opening, Field operations/evaluations | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | Ad slicks, Regional advertising | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations | Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Bruegger's | COBS Bread | |
| US Expansion | Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Bruegger's | |
| COBS Bread | |
| Franchise Fee | |
| Bruegger's | |
| COBS Bread | |
| Royalty Fee | |
| Bruegger's | 5% |
| COBS Bread | 7% |
| Advertising Fee | |
| Bruegger's | |
| COBS Bread | 3% |
| Year Founded | |
| Bruegger's | 1983 |
| COBS Bread | 2003 |
| Year Franchised | |
| Bruegger's | 1993 |
| COBS Bread | 2006 |
| Term Of Agreement | |
| Bruegger's | 10 years |
| COBS Bread | 10 years |
| Renewal Fee | |
| Bruegger's | 25% of then-current franchise fee |
| COBS Bread | |
Business Experience Requirements |
|
| Experience | |
| Bruegger's | Industry experience |
| COBS Bread | |
Financing Options |
|
| Franchise Fees | |
| Bruegger's | No |
| COBS Bread | No |
| Start-up Costs | |
| Bruegger's | |
| COBS Bread | |
| Equipment | |
| Bruegger's} | |
| COBS Bread | |
| Inventory | |
| Bruegger's | |
| COBS Bread | |
| Receivables | |
| Bruegger's | |
| COBS Bread | |
| Payroll | |
| Bruegger's | |
| COBS Bread | |
Training & Support |
|
| Training | |
| Bruegger's | |
| COBS Bread | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | |
| Bruegger's | Grand opening, Field operations/evaluations |
| COBS Bread | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | |
| Bruegger's | Ad slicks, Regional advertising |
| COBS Bread | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations | |
| Bruegger's | Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) |
| COBS Bread | |
Expansion Plans |
|
| US Expansion | |
| Bruegger's | Arizona, California, Colorado, Florida, Georgia, Maryland, Maine, Michigan, Nevada, Rhode Island, Tennessee, Virginia, |
| COBS Bread | |
| Canada Expansion | |
| Bruegger's | 0 |
| COBS Bread | |
| International Expansion | |
| Bruegger's | |
| COBS Bread | |