Start-Up Costs and Fees |
||
| Brown's Chicken & Pasta | El Pollo Loco | |
| Investment | 155000 - 2699000 | 900000 - 1755000 |
| Franchise Fee | ||
| Royalty Fee | 2%-3%-4% | |
| Advertising Fee | ||
| Year Founded | 1949 | 1975 |
| Year Franchised | 0 | 1980 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Brown's Chicken & Pasta | El Pollo Loco | |
| Experience | We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. | |
Financing Options |
||
| Brown's Chicken & Pasta | El Pollo Loco | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Brown's Chicken & Pasta | El Pollo Loco | |
| Training | Brown's requires that the franchisee complete an extensive eight-week training program that covers all areas of business operations, store maintenance procedures, and marketing/advertising. | * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support |
| Support | Brown's provides operational specialists who bring with them technical expertise in all areas of business. We also have a staff of marketing, purchasing and financial specialists to assist you. | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) | |
| Operations | Brown's has designed a complete set of forms to facilitate sales accounting, cash control, inventory control, and cost analysis. You can also work with our cost control department and gain weekly insight into your store's profitability. | Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
| Brown's Chicken & Pasta | El Pollo Loco | |
| US Expansion | Arizona, California, Nevada, Texas, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
| Franchise Fee | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
| Royalty Fee | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | 2%-3%-4% |
| Advertising Fee | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
| Year Founded | |
| Brown's Chicken & Pasta | 1949 |
| El Pollo Loco | 1975 |
| Year Franchised | |
| Brown's Chicken & Pasta | 0 |
| El Pollo Loco | 1980 |
| Term Of Agreement | |
| Brown's Chicken & Pasta | 15 years |
| El Pollo Loco | 20 years |
| Renewal Fee | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
Business Experience Requirements |
|
| Experience | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. |
Financing Options |
|
| Franchise Fees | |
| Brown's Chicken & Pasta | No |
| El Pollo Loco | No |
| Start-up Costs | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
| Equipment | |
| Brown's Chicken & Pasta} | |
| El Pollo Loco | |
| Inventory | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
| Receivables | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
| Payroll | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |
Training & Support |
|
| Training | |
| Brown's Chicken & Pasta | Brown's requires that the franchisee complete an extensive eight-week training program that covers all areas of business operations, store maintenance procedures, and marketing/advertising. |
| El Pollo Loco | * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support |
| Support | |
| Brown's Chicken & Pasta | Brown's provides operational specialists who bring with them technical expertise in all areas of business. We also have a staff of marketing, purchasing and financial specialists to assist you. |
| El Pollo Loco | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) |
| Operations | |
| Brown's Chicken & Pasta | Brown's has designed a complete set of forms to facilitate sales accounting, cash control, inventory control, and cost analysis. You can also work with our cost control department and gain weekly insight into your store's profitability. |
| El Pollo Loco | Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | Arizona, California, Nevada, Texas, |
| Canada Expansion | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | 0 |
| International Expansion | |
| Brown's Chicken & Pasta | |
| El Pollo Loco | |