Start-Up Costs and Fees |
||
| Blue Moon Mexican Cafe | Desert Moon-Fresh Mexican Grille | |
| Investment | 370200 - 482500 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2% local+ 1%Nat'l | |
| Year Founded | 1986 | 1992 |
| Year Franchised | 2002 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Blue Moon Mexican Cafe | Desert Moon-Fresh Mexican Grille | |
| Experience | Industry experience | |
Financing Options |
||
| Blue Moon Mexican Cafe | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | No |
| Start-up Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Blue Moon Mexican Cafe | Desert Moon-Fresh Mexican Grille | |
| Training | ||
| Support | Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees. | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Blue Moon Mexican Cafe | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Blue Moon Mexican Cafe | 5% |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Blue Moon Mexican Cafe | 2% local+ 1%Nat'l |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Blue Moon Mexican Cafe | 1986 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Blue Moon Mexican Cafe | 2002 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Blue Moon Mexican Cafe | 10 years +5+5 |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Blue Moon Mexican Cafe | No |
| Desert Moon-Fresh Mexican Grille | No |
| Start-up Costs | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Blue Moon Mexican Cafe} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Blue Moon Mexican Cafe | Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees. |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Blue Moon Mexican Cafe | 0 |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Blue Moon Mexican Cafe | |
| Desert Moon-Fresh Mexican Grille | |