Start-Up Costs and Fees |
||
| Baja Sol Tortilla Grill | Desert Moon-Fresh Mexican Grille | |
| Investment | 230000 - 1203000 | 264500 - 454000 |
| Franchise Fee | 0 | 0 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3%local, 1.5%nat'l | |
| Year Founded | 1995 | 1992 |
| Year Franchised | 1995 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Baja Sol Tortilla Grill | Desert Moon-Fresh Mexican Grille | |
| Experience | Industry experience | |
Financing Options |
||
| Baja Sol Tortilla Grill | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | No |
| Start-up Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Baja Sol Tortilla Grill | Desert Moon-Fresh Mexican Grille | |
| Training | ||
| Support | Grand opening, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising | Co-op advertising, Ad slicks, Regional advertising |
| Operations | 33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
||
| Baja Sol Tortilla Grill | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Colorado, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Ohio | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Baja Sol Tortilla Grill | 5% |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Baja Sol Tortilla Grill | 3%local, 1.5%nat'l |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Baja Sol Tortilla Grill | 1995 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Baja Sol Tortilla Grill | 1995 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Baja Sol Tortilla Grill | 10 years |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Baja Sol Tortilla Grill | $10,000 |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Baja Sol Tortilla Grill | No |
| Desert Moon-Fresh Mexican Grille | No |
| Start-up Costs | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Baja Sol Tortilla Grill} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Baja Sol Tortilla Grill | Grand opening, Field operations/evaluations |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Baja Sol Tortilla Grill | Co-op advertising |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Baja Sol Tortilla Grill | 33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Baja Sol Tortilla Grill | Colorado, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Ohio |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Baja Sol Tortilla Grill | |
| Desert Moon-Fresh Mexican Grille | |