Bad Ass Coffee Company vs Starbucks Coffee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Starbucks Coffee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bad Ass Coffee Company Starbucks Coffee
Investment 304500 - 620000 0 - 0
Franchise Fee
Royalty Fee 6%
Advertising Fee 2%
Year Founded 1991 0
Year Franchised 1998 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bad Ass Coffee Company Starbucks Coffee
Experience Have you got what it takes? Opening a Starbucks franchise is a great opportunity and it's also hard work. We want your commitment to the Starbucks brand and promise, so we are looking for people with the same passion for coffee and drive to deliver excellent service as we have! If you meet each of the below criteria, then we would like to talk to you about your Starbucks opportunity: *Have a passion for coffee and our brand. *Have current Food and Beverage experience and run your own multi-site business. *Have strong leadership skills and high standards of communication. *Want to operate multiple locations and have the infrastructure and backing to open 20 stores within the next 5 years. *Have liquid assets of at least £500,000 and can secure your own financing. *Will be an ambassador for the Starbucks brand in your local market.

Financing Options

  Bad Ass Coffee Company Starbucks Coffee
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Bad Ass Coffee Company Starbucks Coffee
Training The process to become a Starbucks franchisee involves attending a three-day workshop at the regional headquarters in Amsterdam
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives Our dedicated Starbucks team provides both initial and ongoing support in the form of store design, store development, training, marketing, performance measurement, operations and business consultation. The full range of Starbucks products is all part of the program, including the food range, in line with the size and format of your store. We will also provide you with the tools and manuals you require to successfully build and operate a Starbucks store. All of this allows you the opportunity to leverage the power of our global coffee brand to create your ideal store. Retail Design Experts We pride ourselves on innovation and our development experts have mastered the art of designing retail spaces that consistently leverage the power of the Starbucks brand. We will provide a Starbucks store layout that fits within your environment and supports your expected sales volume. Our business development team have proven process and skills in both opening and running a successful store therefore you'll receive the same support as one of our own retail stores. Operating store manuals to enable the smooth day to day management of the store, including product information health and safety requirements. Staff Training so that your store partners can become Coffee Masters, knowing the ins and outs of all things coffee as our store partners do. They'll also receive the right training to help deliver world class customer service. Innovative Marketing Support tailored to our retail coffee environment, aimed to set us apart from the competition, through up to date marketing solutions focused around our consumer insights. Supportive operations and business consultation to help set you up and maintain your store. Financial Information to support you where we can with Business Reviews conducted quarterly
Marketing Co-op advertising, Ad slicks, Regional advertising
Operations International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Expansion Plans

  Bad Ass Coffee Company Starbucks Coffee
US Expansion
Canada Expansion 0
International Expansion Switzerland, United Kingdom

Start-Up Costs and Fees Mobile

Investment
Bad Ass Coffee Company
Starbucks Coffee
Franchise Fee
Bad Ass Coffee Company
Starbucks Coffee
Royalty Fee
Bad Ass Coffee Company 6%
Starbucks Coffee
Advertising Fee
Bad Ass Coffee Company 2%
Starbucks Coffee
Year Founded
Bad Ass Coffee Company 1991
Starbucks Coffee 0
Year Franchised
Bad Ass Coffee Company 1998
Starbucks Coffee 0
Term Of Agreement
Bad Ass Coffee Company 5 years
Starbucks Coffee
Renewal Fee
Bad Ass Coffee Company $2.5K
Starbucks Coffee


Business Experience Requirements

Experience
Bad Ass Coffee Company
Starbucks Coffee Have you got what it takes? Opening a Starbucks franchise is a great opportunity and it's also hard work. We want your commitment to the Starbucks brand and promise, so we are looking for people with the same passion for coffee and drive to deliver excellent service as we have! If you meet each of the below criteria, then we would like to talk to you about your Starbucks opportunity: *Have a passion for coffee and our brand. *Have current Food and Beverage experience and run your own multi-site business. *Have strong leadership skills and high standards of communication. *Want to operate multiple locations and have the infrastructure and backing to open 20 stores within the next 5 years. *Have liquid assets of at least £500,000 and can secure your own financing. *Will be an ambassador for the Starbucks brand in your local market.

Financing Options

 
Franchise Fees
Bad Ass Coffee Company No
Starbucks Coffee No
Start-up Costs
Bad Ass Coffee Company
Starbucks Coffee
Equipment
Bad Ass Coffee Company}
Starbucks Coffee
Inventory
Bad Ass Coffee Company
Starbucks Coffee
Receivables
Bad Ass Coffee Company
Starbucks Coffee
Payroll
Bad Ass Coffee Company
Starbucks Coffee

Training & Support

Training
Bad Ass Coffee Company
Starbucks Coffee The process to become a Starbucks franchisee involves attending a three-day workshop at the regional headquarters in Amsterdam
Support
Bad Ass Coffee Company Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Starbucks Coffee Our dedicated Starbucks team provides both initial and ongoing support in the form of store design, store development, training, marketing, performance measurement, operations and business consultation. The full range of Starbucks products is all part of the program, including the food range, in line with the size and format of your store. We will also provide you with the tools and manuals you require to successfully build and operate a Starbucks store. All of this allows you the opportunity to leverage the power of our global coffee brand to create your ideal store. Retail Design Experts We pride ourselves on innovation and our development experts have mastered the art of designing retail spaces that consistently leverage the power of the Starbucks brand. We will provide a Starbucks store layout that fits within your environment and supports your expected sales volume. Our business development team have proven process and skills in both opening and running a successful store therefore you'll receive the same support as one of our own retail stores. Operating store manuals to enable the smooth day to day management of the store, including product information health and safety requirements. Staff Training so that your store partners can become Coffee Masters, knowing the ins and outs of all things coffee as our store partners do. They'll also receive the right training to help deliver world class customer service. Innovative Marketing Support tailored to our retail coffee environment, aimed to set us apart from the competition, through up to date marketing solutions focused around our consumer insights. Supportive operations and business consultation to help set you up and maintain your store. Financial Information to support you where we can with Business Reviews conducted quarterly
Marketing
Bad Ass Coffee Company Co-op advertising, Ad slicks, Regional advertising
Starbucks Coffee
Operations
Bad Ass Coffee Company International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)
Starbucks Coffee

Expansion Plans

US Expansion
Bad Ass Coffee Company
Starbucks Coffee
Canada Expansion
Bad Ass Coffee Company 0
Starbucks Coffee
International Expansion
Bad Ass Coffee Company
Starbucks Coffee Switzerland, United Kingdom