Auntie Anne's Hand-Rolled Soft Pretzels vs Mara's Cafe and Bakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Auntie Anne's Hand-Rolled Soft Pretzels vs Mara's Cafe and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Auntie Anne's Hand-Rolled Soft Pretzels Mara's Cafe and Bakery
Investment 98350 - 445000 0 - 0
Franchise Fee
Royalty Fee 7% 5%
Advertising Fee 1% 2% local + 1% Nat'l
Year Founded 1988 1984
Year Franchised 1989 2004
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Auntie Anne's Hand-Rolled Soft Pretzels Mara's Cafe and Bakery
Experience General business experience We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara's Caf & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
  Auntie Anne's Hand-Rolled Soft Pretzels Mara's Cafe and Bakery
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Auntie Anne's Hand-Rolled Soft Pretzels Mara's Cafe and Bakery
Training On-The-Job Training: 32 hours Classroom Training: 40-64 hours Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf properly.
Marketing Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations 53.9% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Expansion Plans
  Auntie Anne's Hand-Rolled Soft Pretzels Mara's Cafe and Bakery
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile
Investment
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery
Franchise Fee
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery
Royalty Fee
Auntie Anne's Hand-Rolled Soft Pretzels 7%
Mara's Cafe and Bakery 5%
Advertising Fee
Auntie Anne's Hand-Rolled Soft Pretzels 1%
Mara's Cafe and Bakery 2% local + 1% Nat'l
Year Founded
Auntie Anne's Hand-Rolled Soft Pretzels 1988
Mara's Cafe and Bakery 1984
Year Franchised
Auntie Anne's Hand-Rolled Soft Pretzels 1989
Mara's Cafe and Bakery 2004
Term Of Agreement
Auntie Anne's Hand-Rolled Soft Pretzels 5 years
Mara's Cafe and Bakery 10 years
Renewal Fee
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery


Business Experience Requirements
Experience
Auntie Anne's Hand-Rolled Soft Pretzels General business experience
Mara's Cafe and Bakery We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara's Caf & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
 
Franchise Fees
Auntie Anne's Hand-Rolled Soft Pretzels No
Mara's Cafe and Bakery No
Start-up Costs
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery
Equipment
Auntie Anne's Hand-Rolled Soft Pretzels}
Mara's Cafe and Bakery
Inventory
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery
Receivables
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery
Payroll
Auntie Anne's Hand-Rolled Soft Pretzels
Mara's Cafe and Bakery

Training & Support
Training
Auntie Anne's Hand-Rolled Soft Pretzels On-The-Job Training: 32 hours Classroom Training: 40-64 hours
Mara's Cafe and Bakery Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support
Auntie Anne's Hand-Rolled Soft Pretzels Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Mara's Cafe and Bakery Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf properly.
Marketing
Auntie Anne's Hand-Rolled Soft Pretzels Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Mara's Cafe and Bakery
Operations
Auntie Anne's Hand-Rolled Soft Pretzels 53.9% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
Mara's Cafe and Bakery

Expansion Plans
US Expansion
Auntie Anne's Hand-Rolled Soft Pretzels Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Mara's Cafe and Bakery Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Auntie Anne's Hand-Rolled Soft Pretzels 0
Mara's Cafe and Bakery
International Expansion
Auntie Anne's Hand-Rolled Soft Pretzels Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe
Mara's Cafe and Bakery