Start-Up Costs and Fees |
||
| Alamo Drafthouse Cinemas | Shirley's Gourmet Popcorn | |
| Investment | 1250000 - 2000000 | 160500 - 442500 |
| Franchise Fee | ||
| Royalty Fee | 5% | 6% |
| Advertising Fee | 0.80% | 1-2% |
| Year Founded | 1997 | 2009 |
| Year Franchised | 2003 | 2013 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Alamo Drafthouse Cinemas | Shirley's Gourmet Popcorn | |
| Experience | ||
Financing Options |
||
| Alamo Drafthouse Cinemas | Shirley's Gourmet Popcorn | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| Alamo Drafthouse Cinemas | Shirley's Gourmet Popcorn | |
| Training | Austin, TX Four weeks On-site Two weeks | o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations. |
| Support | o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team. | |
| Marketing | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media | |
| Operations | Average Number of Employees: 7 Full-time, 60 Part-time | o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees |
Expansion Plans |
||
| Alamo Drafthouse Cinemas | Shirley's Gourmet Popcorn | |
| US Expansion | California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin | Indiana, Michigan, Ohio |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| Franchise Fee | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| Royalty Fee | |
| Alamo Drafthouse Cinemas | 5% |
| Shirley's Gourmet Popcorn | 6% |
| Advertising Fee | |
| Alamo Drafthouse Cinemas | 0.80% |
| Shirley's Gourmet Popcorn | 1-2% |
| Year Founded | |
| Alamo Drafthouse Cinemas | 1997 |
| Shirley's Gourmet Popcorn | 2009 |
| Year Franchised | |
| Alamo Drafthouse Cinemas | 2003 |
| Shirley's Gourmet Popcorn | 2013 |
| Term Of Agreement | |
| Alamo Drafthouse Cinemas | 10 years +10 |
| Shirley's Gourmet Popcorn | |
| Renewal Fee | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
Business Experience Requirements |
|
| Experience | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
Financing Options |
|
| Franchise Fees | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| Start-up Costs | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| Equipment | |
| Alamo Drafthouse Cinemas} | |
| Shirley's Gourmet Popcorn | |
| Inventory | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| Receivables | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| Payroll | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
Training & Support |
|
| Training | |
| Alamo Drafthouse Cinemas | Austin, TX Four weeks On-site Two weeks |
| Shirley's Gourmet Popcorn | o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations. |
| Support | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team. |
| Marketing | |
| Alamo Drafthouse Cinemas | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media |
| Shirley's Gourmet Popcorn | |
| Operations | |
| Alamo Drafthouse Cinemas | Average Number of Employees: 7 Full-time, 60 Part-time |
| Shirley's Gourmet Popcorn | o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees |
Expansion Plans |
|
| US Expansion | |
| Alamo Drafthouse Cinemas | California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin |
| Shirley's Gourmet Popcorn | Indiana, Michigan, Ohio |
| Canada Expansion | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |
| International Expansion | |
| Alamo Drafthouse Cinemas | |
| Shirley's Gourmet Popcorn | |