Alamo Drafthouse Cinemas vs Mr. Pretzels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Alamo Drafthouse Cinemas vs Mr. Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Alamo Drafthouse Cinemas Mr. Pretzels
Investment 1250000 - 2000000 50000 - 250000
Franchise Fee
Royalty Fee 5% 6%
Advertising Fee 0.80% 3.50%
Year Founded 1997 1993
Year Franchised 2003 1994
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Alamo Drafthouse Cinemas Mr. Pretzels
Experience $750,000 USD Net Worth $250,000 USD Liquid Assets Solid business experience Multi-unit management Proven expertise in retail (food and beverage a plus) Previous franchise experience advantageous

Financing Options
  Alamo Drafthouse Cinemas Mr. Pretzels
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  Alamo Drafthouse Cinemas Mr. Pretzels
Training Austin, TX Four weeks On-site Two weeks Comprehensive Training # Extensive Store Training Programs that include a Mr. Pretzels overview, store opening procedures, service training, and training for all levels of staff. # Comprehensive Training Manual that covers all management and staff procedures - from opening to closing - plus information on financial reporting, accounting, inventory, and human resource management.
Support World-Class Franchisee Support Services Printer-Friendly Pre-Opening and Operation Support * Assistance with every phase of store development: from initial layout through ongoing operations. * Your Mr. Pretzels Consultant will be your direct liaison to our staff at Mr. Pretzels' Support Center. * Expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more.
Marketing Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media
Operations Average Number of Employees: 7 Full-time, 60 Part-time

Expansion Plans
  Alamo Drafthouse Cinemas Mr. Pretzels
US Expansion California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile
Investment
Alamo Drafthouse Cinemas
Mr. Pretzels
Franchise Fee
Alamo Drafthouse Cinemas
Mr. Pretzels
Royalty Fee
Alamo Drafthouse Cinemas 5%
Mr. Pretzels 6%
Advertising Fee
Alamo Drafthouse Cinemas 0.80%
Mr. Pretzels 3.50%
Year Founded
Alamo Drafthouse Cinemas 1997
Mr. Pretzels 1993
Year Franchised
Alamo Drafthouse Cinemas 2003
Mr. Pretzels 1994
Term Of Agreement
Alamo Drafthouse Cinemas 10 years +10
Mr. Pretzels
Renewal Fee
Alamo Drafthouse Cinemas
Mr. Pretzels


Business Experience Requirements
Experience
Alamo Drafthouse Cinemas
Mr. Pretzels $750,000 USD Net Worth $250,000 USD Liquid Assets Solid business experience Multi-unit management Proven expertise in retail (food and beverage a plus) Previous franchise experience advantageous

Financing Options
 
Franchise Fees
Alamo Drafthouse Cinemas
Mr. Pretzels
Start-up Costs
Alamo Drafthouse Cinemas
Mr. Pretzels
Equipment
Alamo Drafthouse Cinemas}
Mr. Pretzels
Inventory
Alamo Drafthouse Cinemas
Mr. Pretzels
Receivables
Alamo Drafthouse Cinemas
Mr. Pretzels
Payroll
Alamo Drafthouse Cinemas
Mr. Pretzels

Training & Support
Training
Alamo Drafthouse Cinemas Austin, TX Four weeks On-site Two weeks
Mr. Pretzels Comprehensive Training # Extensive Store Training Programs that include a Mr. Pretzels overview, store opening procedures, service training, and training for all levels of staff. # Comprehensive Training Manual that covers all management and staff procedures - from opening to closing - plus information on financial reporting, accounting, inventory, and human resource management.
Support
Alamo Drafthouse Cinemas
Mr. Pretzels World-Class Franchisee Support Services Printer-Friendly Pre-Opening and Operation Support * Assistance with every phase of store development: from initial layout through ongoing operations. * Your Mr. Pretzels Consultant will be your direct liaison to our staff at Mr. Pretzels' Support Center. * Expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more.
Marketing
Alamo Drafthouse Cinemas Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media
Mr. Pretzels
Operations
Alamo Drafthouse Cinemas Average Number of Employees: 7 Full-time, 60 Part-time
Mr. Pretzels

Expansion Plans
US Expansion
Alamo Drafthouse Cinemas California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin
Mr. Pretzels Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Alamo Drafthouse Cinemas
Mr. Pretzels
International Expansion
Alamo Drafthouse Cinemas
Mr. Pretzels Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe