Alamo Drafthouse Cinemas vs KnowFat! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Alamo Drafthouse Cinemas vs KnowFat! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Alamo Drafthouse Cinemas KnowFat!
Investment 1250000 - 2000000 488500 - 647000
Franchise Fee
Royalty Fee 5% 5%
Advertising Fee 0.80% 1.5- 2.5%
Year Founded 1997 0
Year Franchised 2003 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Alamo Drafthouse Cinemas KnowFat!
Experience

Financing Options

  Alamo Drafthouse Cinemas KnowFat!
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Alamo Drafthouse Cinemas KnowFat!
Training Austin, TX Four weeks On-site Two weeks KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store.
Support
Marketing Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Operations Average Number of Employees: 7 Full-time, 60 Part-time

Expansion Plans

  Alamo Drafthouse Cinemas KnowFat!
US Expansion California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Alamo Drafthouse Cinemas
KnowFat!
Franchise Fee
Alamo Drafthouse Cinemas
KnowFat!
Royalty Fee
Alamo Drafthouse Cinemas 5%
KnowFat! 5%
Advertising Fee
Alamo Drafthouse Cinemas 0.80%
KnowFat! 1.5- 2.5%
Year Founded
Alamo Drafthouse Cinemas 1997
KnowFat! 0
Year Franchised
Alamo Drafthouse Cinemas 2003
KnowFat! 0
Term Of Agreement
Alamo Drafthouse Cinemas 10 years +10
KnowFat!
Renewal Fee
Alamo Drafthouse Cinemas
KnowFat!


Business Experience Requirements

Experience
Alamo Drafthouse Cinemas
KnowFat!

Financing Options

 
Franchise Fees
Alamo Drafthouse Cinemas
KnowFat!
Start-up Costs
Alamo Drafthouse Cinemas
KnowFat!
Equipment
Alamo Drafthouse Cinemas}
KnowFat!
Inventory
Alamo Drafthouse Cinemas
KnowFat!
Receivables
Alamo Drafthouse Cinemas
KnowFat!
Payroll
Alamo Drafthouse Cinemas
KnowFat!

Training & Support

Training
Alamo Drafthouse Cinemas Austin, TX Four weeks On-site Two weeks
KnowFat! KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store.
Support
Alamo Drafthouse Cinemas
KnowFat!
Marketing
Alamo Drafthouse Cinemas Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media
KnowFat! KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Operations
Alamo Drafthouse Cinemas Average Number of Employees: 7 Full-time, 60 Part-time
KnowFat!

Expansion Plans

US Expansion
Alamo Drafthouse Cinemas California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin
KnowFat!
Canada Expansion
Alamo Drafthouse Cinemas
KnowFat!
International Expansion
Alamo Drafthouse Cinemas
KnowFat!